A Few Reasons Why You Should Use EMV

You’ve possibly seen advertisement for cutting-edge credit cards with small chips. As opposed to swiping a magnetic strip credit card, the customer in the commercial would put in the chip into a terminal or flash the chip in front of a reader and type in a PIN number. What are EMV cards, and precisely why should we be using them?

According to Businessweek, the chips are harder to hack and counterfeit than regular striped credit cards. Here are 5 reasons you should switch to an EMV card and why merchants should switch to EMV terminals ASAP:

# 1: EMV Cards are Smarter

It might not look like much, but every one of those little gold chips on an EMV card contains an embedded microprocessor, a type of small computer that provides strong security features and other capabilities not possible with traditional magnetic stripe cards, according toEMVCo. With contactless EMV cards, the reader reads the chip and allows an exchange of data via radio frequency without the card ever leaving the customer’s hand.

# 2: EMV Cards are More secure

EMV cards are thought about more secure since it’s harder to copy account numbers and security codes from chips than from magnetic strip cards. EMV cards also create a unique code for each transaction, making them more difficult to hack or counterfeit.

# 3: EMV Cards are Becoming A lot more Easily accessible in the United States

It’s taken long than data security professionals would have liked, but EMV cards are slowly becoming more accessible in the U.S. Most major credit card companies are now making credit cards with EMV chips, like the Chase with their Sapphire Preferred Card, along with American Express and Citi Bank, according to NerdWallet.

# 4: EMV Cards are the International Standard

If you’re going on vacation in Asia or Europe, you better have a EMV credit card. EMV cards are the standard worldwide, to the point where some merchants no longer accept our magnetic striped cards. According to Businessweek, companies have been sluggish to welcome the much more secure payment systems that have been extensively used in Europe and Asia for years, mostly because of the cost and a absence of synchronization among merchants, credit card providers, and financial institutions.

# 5: By October 2015, Merchants That do not Take EMV Will be Held Liable for Counterfeit Fraud

If they do not change by that time, credit card networks will, “… hold that an issuer or merchant who does not attend to EMV will assume the liability for counterfeit card transactions. If you’re a merchant, that means you would be held liable for any fraud that occurs to a customer’s EMV chip card.

Changing to a EMV credit card and terminal is a great idea for customers and merchants alike, specifically by 2015. For details on EMV cards and how they work, check out this video.